Geomet Recycle

In my role for this project, I was responsible for developing a cohesive brand identity, which encompassed creating a compelling logo, color palette, and visual language to reflect the brand’s personality.

I designed the entire website, from the homepage to all interior pages, ensuring a consistent and user-friendly experience that aligned with the brand's goals.

Additionally, I crafted a suite of marketing collateral—brochures, digital ads, social media assets, and more—to support the brand's outreach efforts and enhance its market presence. This comprehensive approach helped build a unified and engaging brand experience across all platforms.

Client

Geomet Recycle

Type

Website Design

Year

2022

Process

Project Overview

Geomet is a second-generation metal recycling business experiencing a transformative growth phase. As the company continued to expand, it faced unique challenges. One was to reestablish its brand perception and credibility within the industry. The other was to connect better with small-scale and individual recyclers.

The Challenge

Despite Geomet’s significant operations, its branding and inefficient marketing misrepresented its scale. The lack of brand strategy and online presence resulted in an image problem – perceived as a smaller and less experienced operation. The challenge was demonstrating Geomet’s credibility with its industrial partners while projecting a friendly, professional image for retail clients.

The Strategy

Our goal was clear – communicate professionalism and expertise for industrial partners while preserving approachability for retail customers. This two-pronged strategy included a website overhaul, expertly optimized for page-one visibility on popular search terms. Geomet’s image underwent a remarkable transformation, resulting in an elevated presence that appealed to industry leaders while remaining attractive to individual recyclers.