INW Indian Nation Wholesale
In this project, my role involved designing key marketing collaterals to support the brand’s communication and outreach efforts. I developed materials that included brochures and social media graphics.
Additionally, I contributed to the website design by creating several essential pages, ensuring they offered a seamless user experience and visually connected with the brand’s identity.
This collaborative approach allowed me to support both the brand’s online presence and its broader marketing goals
Client
INW Indian Nation Wholesale
Type
Branding & Website Design
Year
2022
Process
Project Overview
Indian Nation Wholesale (INW) is a family-operated wholesale distributor serving Oklahoma and North Texas. With decades of experience, the company supports independent retailers across various industries, including convenience stores, hospitality, and healthcare. Their emphasis on personalized service and operational efficiency has positioned them as a trusted partner for businesses in the region.
The Challenge
As INW expanded its offerings and customer base, its online presence needed to better reflect its vast product range and industry expertise. The goal was to create a modern, user-friendly website that streamlined access to information, enhanced customer engagement, and strengthened their market position.
The Strategy
To address these challenges, we designed a website that balances professionalism with a welcoming aesthetic, aligning with INW’s values. The design features clear navigation, interactive program overviews, and a clean layout to showcase their industries served, rewards programs, and company history. This cohesive digital experience supports INW’s brand identity while improving accessibility and customer satisfaction.
The INW website features a clean, professional design with structured layouts, bold typography, and a muted color palette, emphasizing clarity and functionality. Subtle interactive elements and ample white space create a user-friendly, approachable aesthetic that reflects INW’s customer-focused brand identity
My design approach for the site emphasized clarity, accessibility, and a strong visual connection to INW’s identity as a family-run wholesale distributor.
